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Strategy

Gerard Backx, CEO: 'We want to contribute to the development of responsible food for a growing world population'

Vision

Our vision, our dream for the future:
"The world is our playground". Our vision is to play a key role in all profitable markets and as such be the preferred choice of our business partners and customers worldwide.

We aim to be a leading player in the world of potatoes. Borders will not stop us; wherever our varieties can contribute, we are present. We believe that growing and developing together with our supply chain partners is key to deliver added value in the chain and to remain an international leader. As a company, team and chain partner, we are a reliable and ambitious partner.

 

Mission

Our mission, our reason of existence:
We want to contribute to the development of responsible food for a growing world population.

Our mission is to contribute to the development of responsible food for a growing world population. We want to do this by improving the cultivation of potatoes in the world. Together with our growers and producers we commit ourselves to that. The development of strong varieties adapted to different climates and growth conditions, play an important role in this.

 

Goals & Essences

  • We have a passion for potatoes. We continuously improve our knowledge of potatoes and continue to develop, together with our growers, new varieties that meet the needs of our clients.
  • We are proud of our growers in the different countries. They provide seed potatoes of high quality. Their companies and farms are an inextricable part of our company.
  • To distinguish ourselves from the competition, we want to provide added value to all parties in the chain and, above all, be a reliable partner.
     
  • We believe that a strong relationship with our clients helps us to fulfill their needs.