Concepts & Brands › HZPC

New ideas based on marketing insights

Market knowledge is essential to develop products that meets the end consumers needs. To get a good idea of the many consumer groups we serve, we examine the different food cultures where we do business. We look at the position of the potato on the plate and appreciation of the potato’s appearance, packaging and preparation. To keep track of trends, HZPC gathers information about consumer groups in our new business areas, about changes in consumer behaviour, and about the preferences of various generations.


A lot of concepts and variety brands are developed together with our customers. Would you like to discuss the opportunities for your business? Do not hesitate to contact your HZPC salesmanager!